Lives in Brisbane
, SEO Expert at Kick Media
Local Brisbane SEO
Have you ever wondered why some sites out rank your site no matter what you do? All the time i see local business websites with great design, plenty of links from authoritative websites and yet they still aren’t achieving top rankings. If this is you - keep reading.
We generally find that there are a few things you aren’t doing that could easily make your site go from page 2 to 1. By not doing following these steps you’re basically making it harder for Google to put you on the front page. The key is Relevance. You need to make sure Google sees you as relevant to what it is that your trying to rank for. To put this in broad terms there are two types of relevance and they are both equally important.
Firstly there is industry relevance, if you’re a plumber then Google needs to know that you’re a plumber and not an electrician. Google needs to understand what type of plumber as well, no point ranking for civil plumbing if you’re a one man band with no ability to do civil scale projects.
The second type of relevance is geographical relevance. To continue the plumber example there is no point ranking for plumber Sydney when you’re in Brisbane. You might get a lot of traffic but it’s just not going to turn into any work.
If you put all your SEO efforts, whether it is onsite or offsite, into improving these two types of relevance you will ranking improvements in no time at all. If you need help call in the experts at SEO Management Brisbane